Our September 2014 issue is now available and will be delivered to 4,000+ cattlemen and women in 20 different countries as well as sent to a growing list of more than 14,000+ additional electronic subscribers worldwide. Additional copies of this issue will also be distributed at the Texas Brahman Association Field Day, Washington County Fair, Ark-La-Miss Fair, East Texas State Fair, and more! This issue is our special marketing issue. Read about how consumers have changed in today’s digital age, a spotlight on La Muneca Cattle Co.’s and Joplin Regional Stockyards marketing strategies, and results from the last 10 years of the ABBA Carcass Evaluation Program and how it is a vital marketing tool for the breed.
OUR MISSION: The American Brahman Review® promotes the attributes of American Brahman cattle, Brahman F1s and Brahman organizations. By providing accurate, positive coverage of these attributes, we add value for Brahman breeders and inform the public of the necessity of the Brahman breed and the Brahman F1 in the global beef industry.
Our magazine was established in 2010 to aid in the advancement of the Brahman breed in the global cattle business. We publish 10 issues per year, all in full color. Though we are a new publication, we have experienced tremendous growth after each issue is published, and offer the fastest growing subscription list of people who are interested in Brahman cattle and Brahman F1s around the world. We are the leading educational magazine source in the Brahman and F1 industries, bringing you timely, relevant, and in-depth features and news each issue. We pride ourselves in the fact that we are cattle people, making money in the cattle business. We put our magazine into the hands of cattlemen and women who are at the heart of the industry.
JOIN THE ABBA: If you are interested in learning more about American Brahman cattle or the American Brahman Breeders Association, please call 713-349-0854 or visit www.brahman.org.